What is Paid Search?
Paid Search marketing is the process of advertising within the sponsored listings of a search engine, partner site or social media platform. The service is usually paid for each time a user clicks on the sponsored advertisement (pay-per-click/PPC) or when the advertisement is displayed (cost-per-impression/CPM).
Why Use Paid Search?
Paid search is immediate in nature, your ads can be on page one of search engines within hours. Paid search can be highly effective if managed correctly. Costs can be controlled, sales tracked and revenue attributed easily.
Why Let Us Handle Your PPC management?
Our focus is on your ROI. We are not interested in spending more and more of your money chasing traffic which does not convert. From the outset we will focus on your business and work closely with you to ensure your account is optimised to bring in sales and leads which lead to revenue.
If you already have a Google Adwords PPC account running on auto-pilot or even if you are working with another agency, contact us for a confidential review. We will perform a health check and give you an honest opinion based on our findings.
WHAT IS PPC REMARKETING?
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app. When a visitor (potential customer) leaves your website without buying anything or completing an inquiry form, for example, remarketing helps you reconnect with them. This is done by showing relevant ads to them as they browse the web, as they use mobile apps, or as they search on Google.
Dynamic remarketing includes the products or services that people viewed on your website within the ads they are retargeted with. Dynamic remarketing requires additional technical steps such as adding custom parameters to your website’s tag and creating a feed. However it can deliver much better results by delivering highly targeted ads to your potential customers.
Keeping your business’s reputation under your control
Your business’s reputation is something that needs to be carefully crafted and tended to at all times. That’s where our reputation management services can help you.
If you’re just starting out online, we can help you to build the kind of reputation your competitors only dream of. If your company is already well established, our online reputation management can ensure that your good name is constantly maintained and kept fresh.
Or if you’ve suffered an unfortunate decline in reputation or a string of bad online publicity, our services can help you to get your business reputation back on track. We can clean away whatever stains may be present and ensure that your business’s online public face sparkles.