After in depth research, our team found the root of the penalty which was using outbound links rather than the usual inbound links. In fact using spam to generate traffic is the quickest way that some company use to demonstrate significant growth in traffic and google ranking as you can observe in the chart above, but fortunately the issue was not hugely complicated to resolve. Hyperlinks were deactivated, a reconsideration request was sent to Google, and a couple weeks later, Google kindly revoked the penalty. The statistics above are what followed Araccess’s penalty revocation. We audited the website to ensure that there is no broken links and improved their URL structure. We also optimized their social media so that it will help deliver more traffic from social networks which is the right way of generating traffic. Our search engine experts started the on-site optimization. The content had to be re-optimized for most of the existing pages and there was lack of quality content in most of the articles published in their website.
Organic traffic increased by 175%. Since the website design was not compatible with mobile devices and customer’s needs, we proposed the idea of designing a new website which gives a professional look to the business. After lodging the new website, bounce rate decreased by 40% which has given a significant growth to the business since then.